ADVERTISE on the Australian Marinas Guide


The Australian Marinas Guide is committed to providing accurate, up to date information on every marina in Australia. We specialise in boating lifestyles, and we know the business well, both from an editorial perspective, as well as being active boaties ourselves. We regularly visit marinas across the Australia/Asia/Pacific region in order to stay informed of developments and changes.

We’ve travelled the waterways of Australia researching marinas and safe harbours, resulting in this directory of more than 300 businesses that offer mooring facilities. Every single one of these marinas (including safe harbours, dry stack and swing or pile mooring facilities where conventional marinas don’t exist) are included in The Guide with at least a free Basic Listing. Smart operators increase their exposure by upgrading to either a Standard or Premium Listing.

The Guide incorporates the latest advances in internet technology and search engine optimisation. Interactive maps enable mariners to zoom in on an aerial view of their chosen marina and adjacent waterways. Street View links on (almost) every marina map entry provide a 360 degree image from the marker position. But, because boat owners tend to embrace  the whole waterfront lifestyle, even when they’re not actually onboard, we’ve also included comprehensive lifestyle, passage making and destination information. Our news blog is updated frequently with news, views and reviews on topics relevant to boating lifestyles.  

Whether boaties intend to seek temporary refuge for one night, or wish to purchase or lease a berth for the long term, The Guide is fast becoming the boaties’ first port of call. At last count we had over 70,000 unique site users per annum (as at June 2010). With the successful launch of The Australian Marinas Guide in August 2008, we're still the only definitive guide to Australian marinas.

Analysis of site traffic indicates that the Marina Listings and Maps pages attract the most traffic, indicating that boaties use the site to find out about marinas, their facilities and their location. Marina operators with an upgraded listing have the opportunity to promote the attributes of their marina facilities and services, thereby driving boating traffic and/or new members to their marina or club.

“Australian Marinas.  Every Single One of Them.”

The Australian Marinas Guide offers advertisers three opportunities for increasing exposure on The Guide:
  1. Upgrade your marina listing from a free Basic to either a Standard or Premium listing.
  2. Take a Banner Ad in either an exclusive or non exclusive page position in high profile positions across the site.
  3. Add your marina berth or mooring listings For Sale or Lease (Launching mid July 2010).
All advertisers on the Australian Marinas Guide receive priority space in news editorial. Without our advertisers, The Guide wouldn't have secured its' position as the definitive Australian Marinas Guide. It's our aim to support our advertisers, driving boating traffic to your business. Just ask us how we can help to promote your business. We're flexible and ready to listen to your feedback.

1. Upgrade your Basic Listing to a Standard or Premium Listing

BASIC LISTING: Free

  • Interactive satelite imagery with marina location pinpointed on Maps page
  • Marina Name, street address, phone contact on Maps and Marina Listings (by State) pages
  • Street View link to 360 degrees Google image (not avail all locations)

STANDARD LISTING: $150 annual cost (Plus $110 once only Page Set Up Fee)

Fill out the online form now!

  • Contains all the inclusions of a Basic Listing, plus your own web page with the following:
  • Link to your Listing page from our interactive mapping system on Maps page
  • Business description (approx 200 words) of your marina, based upon content included in your submission.
  • Marina Facilities - list of essential info about your marina facilities
  • Marina Berth Pricing - to enable your customers to view casual berth pricing at a glance 
  • GPS co-ordinates
  • Active spam-safe email link
  • Active link to your website
  • Link from your Listing page to locate your marina on our interactive Maps page
  • Two images
  • Automatic inclusion in our Featured Marinas Programme
  • Included in site search facility
  • Ability to amend text and submit copy for monthly newsletter and News Blog twice per year.

PREMIUM LISTING: $550 annual cost (Plus $110 once only Page Set Up Fee)

Fill out the online form now!

  • Contains all the inclusions of a Basic Listing, plus your own web page with the following:
  • Link to your Listing page from our interactive mapping system on Maps page
  • Your marina photo or logo in text bubble on Maps page
  • Comprehensive business description (approx 500 words plus) of your marina, based upon the content included in your submission
  • Marina Facilities - an expanded list of essential info about your marina facilities and services
  • Marina Services - list of maintenance and repair services either onsite or nearby
  • Marina Berth Pricing - to enable your customers to view casual or for sale berth pricing at a glance
  • GPS co-ordinates
  • Active, spam-safe email link
  • Active link to your website
  • Link from your Listing page to locate your marina on our interactive Maps page 
  • Five images
  • Your marina logo
  • Reasons to Linger: Ideal for marinas positioned in a tourism or visitor precinct, or those marinas popular with coastal passagemakers orbusy boating traffic. This section encourages boat owners and their crew and guests to stay a little longer and explore the atractions of the area surrounding the marina. The Reasons to Linger section includes recommendations for restaurants, accommodation, tours or attractions nearby. Whatever makes your region a popular location both on and off the water.
  • Local Essentials - Aimed at boat owners who are unfamiliar with the local area, this section is popular with boat owners on coastal passages, or those planning to visit a new waterway. Includes essential info on shopping, provisioning and how to get around, as well as closest medical facilities, airport, car hire etc for those who may be planning to meet up with friends or relatives. Both Local Essentials and Reasons to Linger sections are customised to suit your particular needs, depending on the waterway precinct you are located in.
  • Automatic, preferential inclusion in our Featured Marinas Programme
  • Included in site search facility
  • Ability to amend text, add promotional pdfs and submit copy for monthly newsletter and News Blog up to six times per year.  

Featured Marina Programme

Standard and Premium Listings receive Featured Marinas editorial coverage in our monthly Newsletter. They will also be promoted in Anchorages and Coastal Passages articles, in Trip Planner pages wherever appropriate, as well as in our News Blog.

The Featured Marinas section on the home page is changed monthly. This space is used to promote upgraded listings. Additionally, new upgraded listings are featured on the home page under the heading New Updated Marina Listings as soon as listing is upgraded. Premium Listings will be given preferential space over Standard Listings.

Marina operators - Just keep us informed of what's happening at your marina and we'll get your message out to boaties. Newsletter editorial is required on or before the last Thursday of each month, with newsletter distributed on the first Tue/Wed of each month.
 

2. Banner Advertising
Banner advertising on The Guide is a great vehicle for reaching a broad cross section of the highly sought after demographic of affluent boaties with high disposable incomes. The Guide targets high net worth and affluent Australians with above average incomes who aspire to a quality lifestyle. Constantly seeking the most from life and at the forefront of trends and style, our target market invests heavily in updating and enhancing their boating lifestyles.

A dedicated advertising campaign on The Guide will build up audience reach, allowing your message to be seen by the largest possible number of your potential customers. At last count (as of June 2010), over 70,000 unique site visitors were using The Guide annually. Strategic direct marketing campaigns ensure that The Guide is continuilly evolving and improving based on feedback we receive. The Australian Marinas Guide is the only definitive guide to Australian marinas, and we welcome advertisers who support this exciting concept. We've introduced the following low rates for advertisers who support the Guide. Navigate around the different sections of The Guide and you will see examples of Banner Ads we've created already.

Banner Ads are available in either Exclusive or Non-Exclusive Positions. All Banner Ads consist of scrolling text across your image or logo. Banner Ads link directly to your own website or via a customised page then onto your website. There are simply two options to choose from:

Option One: Exclusive Position Banner Ads run across the top of your chosen page, above the menu links. This is the only Advertising that will appear on this page. An example can be seen on the Home page.
Cost: $450 per Ad per year (Home Page attracts a premium, though is currently not available)

Option Two: Non-Exclusive Position Banner Ads are found on Marina Listings (available for each State),  Trip Planner and On the Waterfront Pages, as well Marina Berths For Sale (or wherever an advertiser hasn't paid a premium for Exclusive Positioning).
Cost: $250 per Ad per year.

Banner Ad Setup Fee: Once only fee of $220 per Banner Ad to create, set up and upload onto site. Your ad will be created to your brief and submitted for your approval before being uploaded. Any changes to your Banner Ad after initial approval will attract an additional Setup Fee each time your ad is amended and uploaded.

Optional Extra: Link your Banner Ad to a customised page on the Australian Marinas Guide. This page has approx 200 words of promotional text, two images, as well as an email link and web link to your website.
Cost: $150 per page per year, plus $110 once only Page Set Up Fee.
 

3. Berths & Moorings For Sale or Lease
Launching in July 2010, Berths & Moorings For Sale or Lease section is designed to connect berth owners with boat owners. Designed to allow berth, mooring or dry stack facility owners to find customers looking for long term or short term berthing solutions, the key to this section is our interactive mapping system. The maps are designed for boat owners to easily find the location and details of advertised berths & moorings for sale or lease.

Click here for a sample page of how this section will appear.
Inclusions: Text bubble on Berth & Mooring For Sale or Lease page, categorised into States for ease of use. One Map Marker pinpointing location of berth. Text bubble linked to Map Marker includes up to approximately 60 words plus your logo, contact phone number and live link to your website or email contact.

Cost: Low introductory rate of $250 per Map Marker per year (or until you advise us that berth is sold/leased or otherwise unavailable, up to a maximum of 12 months. After 12 months Map Marker is renewable). Existing marine advertisers along with marinas and clubs who have an upgraded listing on The Guide are entitled to a 15% discount on each Map Marker.

Have multiple berths for sale or lease or a brand new marina development? We can create your own exclusive page within The Guide to promote all your berth options, linked to your Map Marker. We custom design the page to suit your needs, with images and text, keeping advertising costs for your business as low as we can.

Here's a sample of how your Map Marker on Berths & Moorings For Sale or Lease pages appears on The Guide.



 
Terms: Payment is due in full at the time of publishing upgraded listing, banner ad or berths for sale listing. All advertising is hosted on a per annum basis with current fees, as listed on this page, payable at time of renewal. Payment should be made by direct credit as per our invoice to you. We reserve the right to charge late payment fees if account remains outstanding after approval and subsequent uploading of advertising collateral. We also reserve the right to remove advertising collateral from The Guide in the event of unpaid advertiser accounts.

When we create your Banner Ad, we require you to provide us with a brief including images and wording to include in your Banner.

All rates quoted are inclusive of GST.
 
 

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